Accraply names Jeff Strobach as VP of sales and marketing

‘Jeff’s proven sales leadership, business development and strategic marketing skills—as well as his extensive knowledge of international markets—will serve both our customers and Accraply well as we continue to expand our labeling and converting equipment footprint globally,’ said Séamus Lafferty, president of Accraply. ‘His deep knowledge of BW Packaging Solutions, his broad knowledge of the global packaging market and his total alignment to our people-centric culture make him an ideal addition to our executive leadership team.’

In this role, Strobach will provide leadership for all sales team activities, as well as the global marketing and business development teams. ‘The breadth of Accraply’s technology, our reach in the market and recent new product development position us to make an evolutionary step in our journey. I am excited to partner with the talented team to deliver leading-edge technology and innovative solutions to existing and new customers around the world,’ Strobach said.

Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives. He began his career selling packaging consumables and machinery at a small distributorship in St. Louis before moving to the lighting division of Koller Enterprises, also in St. Louis. At Koller, Strobach wa director of international sales and business development, and was responsible for sales, marketing and distribution strategies for Canada, Latin America and the Caribbean. Prior to joining Barry-Wehmiller, he was global business development director at Duke Manufacturing, a manufacturer of commercial food service equipment.