Maan Engineering hires agent for Inlinerless module in North America

Maan Engineering has hired Yves Lafontaine as its exclusive sales agent in North America, and who will focus primarily on the label industry and the introduction of the company’s Inlinerless module in the region.

Maan Engineering has detailed the early success it has seen with the Inlinerless module resulting in its need to recruit

The Inlinerless module is designed to make it possible for label printers to produce high quality linerless labels in an efficient way using existing equipment.

Maan Engineering’s Inlinerless module has been developed to apply a silicone or hotmelt coating to paper or foil in a single process.

Maan Engineering has detailed the early success it has seen with the Inlinerless module, including the first unit being sold and commissioned in The Netherlands, and interest expressed from across Europe and international markets.

As such, Lafontaine has joined the company to oversee the introduction of the Inlinerless module in North America.

Lafontaine has been involved with the label industry for more than three decades, serving as president and chief executive officer of Signature Label for more than 12 years at the end of the 20th Century. He has also served as regional sales manager at FLEXcon and, most recently, as vice president of marketing and US sales specialist at ETI Converting Equipment.

Maan Engineering said Lafontaine’s knowledge of the North American label market and different coating technologies will contribute to a successful market launch of the Inlinerless module in the region.

Maan Engineering is also to name an international account manager, based in Europe, who will start on June 1.

Maan Group commercial manager Roelof Klein said: ‘The market share of linerless labels increases steadily together with our opportunities. Therefore, it is essential to expand our sales team in Europe and beyond.’