Printing equipment manufacturer Windmöller & Hölscher (W&H) has named Torsten Berding as managing director of its new subsidiary in Poland.
Windmöller & Hölscher Sp.z.o.o. has been established as W&H seeks to strengthen its position in the country, identified as a growing market.
Berding, W&H's sales director for Northern Europe, has been appointed as managing director of the Polish daughter company. In the future, eight sales staff and service technicians will look after Polish customers. Spare parts can also be ordered directly from the subsidiary in Warsaw.
‘This way we create short distances and a local contact person speaking the language of the country,’ said Berding.