Diehard Dies launches new product at Labelexpo India

Iqbal Bhagat, manager of Diehard Dies, said: ‘We are happy with the response we got at the show. New customers from Middle East, Sri Lanka, Iran showed interest in our product range. From India, we met label printers from Baddi, Silvasa, Allahabad, Lucknow and several other parts of the country.’

These flexible dies are provided with chrome plating for longer runs and laser hardened for very long runs. Cutting, creasing, perforating and embossing can be done inline using these dies. Both kiss cut and cut through can be done for labels.

Based out of Guntur, Andhra Pradesh, Diehard Dies has a plant spread over 130,700 sq. ft and the company uses 70 percent of the area for production. Exports contribute to 5-10 percent of the company’s revenue. It ships its products to the Middle East, South East Asia, and East Africa. To service their clients in India, the company has sales and service representatives in Ahmedabad, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad. The company started in 2009 and has been growing at a rate of 60-70 percent year-on-year.