Hybrid Software reveals summit program

Hybrid Software has revealed its program for its Fusion Packaging Summit, taking place April 20-22 at The Westin Sarasota, Florida. The agenda is tailored for packaging printers and converters, trade shops, brands and consumer packaged goods companies, and features guest speakers from companies including Amazon, Diageo and Blue Label Packaging. A full lineup of industry experts and vendor partners includes Arden Software, Bobst, Domino, Global Vision, HiFlow Solutions, HP, Koenig & Bauer and Xsys rounds out the content for the event.

A focus of the Fusion Summit will be real-world case studies from brands and converters. Blue Label Packaging will share how it has built a highly automated production environment that maximizes print efficiency and leverages AI. Diageo will showcase its workflow for direct-to-shape printing of spirits brands in retail settings, and Amazon will explain the impact of its Transparency program on printed labels and packaging. Fusion attendees will gain actionable insights into modernizing workflows, mitigating labor constraints and delivering measurable efficiency improvements within their own operations.

Hybrid Software will also provide updates on its products and future development roadmaps. Notably, the Summit will be the launch pad for PackZ 12, set for release in June 2026. Powered by AI, the new release enhances prepress performance in label and packaging production with instant access to critical information, intelligent context-aware assistance and a streamlined learning experience, enabling operators to improve efficiency, accuracy and overall productivity.

'This year’s Fusion Packaging Summit agenda reflects the depth and diversity of the challenges facing today’s packaging professionals,' said Mike Rottenborn, CEO of Hybrid Software. 'Hybrid Software and our industry partners have built a highly engaging and comprehensive program that combines real-world insights from global brands with practical, technology-driven sessions our attendees can apply in their businesses.'

The program also includes TED Talks by sponsors, insights into artificial intelligence by industry analysts and panel discussions on diverse topics ranging from color management to the key role of packaging trade shops and brand service companies.