HP introduces updated Capture portal

HP has relaunched its HP Capture program with a new online interface and expanded range of content and training.

Designed for use by HP Indigo and HP large format digital technology users, the Capture program offers HP’s Print Service Providers (PSPs) a range of educational aids and tools designed to help them manage and grow their businesses.

‘Our new look and feel HP Capture portal is user-friendly and has been designed for easy navigation with each of the key elements of the program broken down via business type – for example, general commercial printing, labels and packing converting, large format printing or by application type,’ said Julia Cole, UK and Ireland marketing manager, Indigo Digital Press and IHPS, HP Graphics Solutions Business. ‘The new website has more practical features and interactive material, such as easy to access whitepapers, campaign analysis tools and customer testimonial videos. It should become the first point of call for every HP PSP looking to maximize the digital opportunity.’

HP has expanded its suite of classroom-based educational courses from two to eight. One-day based classroom courses now includes training on ‘Building a strategic marketing plan’, ‘Building a variable data business’, ‘Vertical markets – targeting for growth’ and ‘Web-to-print planning for success’.

The tools section has been updated to include HP SmartPlanner 3.5, the newly enhanced job estimator and planning tool, designed for both HP Indigo commercial PSPs and label and packaging converters. It can estimate and compare job costs for both digital and conventional presses, in terms of time, cost of production and profit margins. SmartPlanner 3.5 is automatically updated to ensure that the results are based on current technology, allowing users to make informed decisions when choosing how to produce a job.

Updated tools now available to all users include: customer case studies; how-to guides; market reports; vertical market guides; self-promotion marketing templates and the direct marketing tool kit.

The HP Media Solutions Locator tool, which contains a library of over 3,500 media selections, has been improved for intuitive navigation. The media list is now segmented by country, so that users can find out who to talk to and where to buy substrates through links to local sellers. Applications are now listed by segment, such as general commercial printing, photo and direct mail.

Information on the Digital Solutions Cooperative (Dscoop) and Shift, the HP conference for label and packaging converters, as well as information on customer awards and the PSP and HP Graphic Solutions Partners can be found in the communities section.

To login in to the new Capture portal, go to www.hp.com/go/capture.

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