Direct Mail Express purchases two Xeikon 5000s

Punch Graphix, through its Xeikon brand, has announced the purchase of two Xeikon 5000 digital color presses by Daytona Beach, Florida-based DME – a provider of one-to-one direct marketing solutions.

DME utilizes a multimedia direct marketing approach, including personalized direct mail, internet and telephony – to build a successful campaign for its clients. From creative development and full-color printing to database management, everything is handled onsite at DME's full service, 11-acre campus. It does not come as a surprise then that DME's client list is a virtual ‘Who's Who’ of Fortune 500 companies and key regional and national accounts, such as Southeast Toyota, AutoNation, Microsoft, and Cendant Corporation just to name a few.

According to Alin Jacobs, VP-Creative Strategies, DME, ‘Unique and highly personalized direct mail campaigns form the core of DME's multimedia direct marketing approach. The Xeikon 5000 further strengthens our direct mail print production capabilities. We chose the Xeikon 5000 because it's a truly high volume digital color press. Furthermore, it is the only digital color press on the market that has a web width of 20" with virtually no restriction on the length of the printed piece.’

‘We were extremely impressed with Xeikon's Digital Front-End, the X-800. It has been developed with high productivity in mind. With a RIPping speed of 800 Mpixels per second, the X -800 is capable of easily processing print jobs incorporating complex graphics with variable data from over 1 million records,’ added Jacobs.

According to Robert Mayerson, VP digital sales, North America, Punch Graphix Americas, ‘DME is a direct marketing powerhouse. Companies from various industries have benefited from DME's commitment to marketing excellence. The Xeikon 5000 enables DME to further differentiate themselves. We are happy to be a part of their continued success.’