HP breaks record for annual page growth in digital printing

HP has announced that it set new industry records in digital printing in calendar year 2006, surpassing several milestones that signify an acceleration in its Indigo digital press business, including: the number of annual impressions printed on HP Indigo surpassed 10 billion; single-month record with more than one billion impressions printed in November; HP Indigo year-over-year impressions grew by 40 per cent.

According to industry analyst firm InfoTrends, overall US revenues for digital presses in the high-volume, ‘1M average monthly impressions’ category is expected to grow from $3.5 billion in 2006 to $13.5 billion by 2010.

‘HP is addressing industry market growth by continuing to take a leadership position in R&D and product development, as well as in offering its customers comprehensive business development services so that they can also target high-growth application areas,’ said Charlie Corr, group director, InfoTrends.

‘Achieving the 10 billion impressions milestone demonstrates how the advantages of HP Indigo digital print technology, such as personalization, short-run quantities and elimination of inventories, are helping HP lead the transformation from analogue to digital,’ said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. ‘Our customers are discovering that the real profit opportunity in digital comes from offering the best quality, and this is especially apparent in direct mail and marketing collateral markets as well as rapidly growing niche markets such as books-on-demand, photo merchandise and label printing.’