ASPA launches Consumer Connect

Through Consumer Connect, consumers can complain about any fake or sub-standard products or goods and immediate action can be provided. Alongside Consumer Connect, ASPA is introducing ‘Counterfeit News Repository’, through which it will maintain a database of fake product news that is reported.

Both initiatives were introduced at the association’s recent AGM in Phuket, Thailand, where ASPA marked its 20^th anniversary.

ASPA began operation in 1998 as Hologram Manufacturers Association of India, the only association representing hologram manufacturers in India at that time. In 2014, the association evolved into ASPA, making it the world’s first and only self-regulated organization of members companies working towards anti-counterfeiting, serialization and authentication options.

U K Gupta, ASPA president, commented: ‘Our 20^th year’s celebration mark our commitments and presence for our industry and hence make us one of the world’s oldest and leading associations in the anti-counterfeiting industry. At a time, when counterfeiting activities are increasing, we are pleased to inform that our members are protecting more than 15,000 brands across the globe and playing an important role in fighting the crime of 21^st Century counterfeiting.’

ASPA vice president Arun Agrawal added: ‘It is the extension of our 20^th year celebration that we have taken the initiative to unveil Consumer Connect where the consumer can complain about any fake or sub-standard products or goods and immediate action can be provided.’

Gupta continued: ‘Today, we have entered an era of authentication that is leading to revolutionary changes in the world and we are committed to providing new generation anti-counterfeiting solutions for government, industry, brand owners and consumers.’

ASPA hosted the second The Authentication Forum event earlier this, which you can read more about in Labels & Labeling issue 3, 2018, and here