Danone is now selling 3.2 million Aqua d’Or water bottles in one-of-a-kind packaging for the Danish mineral water brand designed to target millennials.
The mineral water bottle labels for Aqua d’Or’s ‘Flow Your Way’ campaign feature unique designs by Danish artist Emil Kozak expressing nature and individuality, in a collectables promotion for the Swedish and Danish market created to engage with millennials. Eleven design patterns based on Aqua d’Or’s story elements were converted automatically into unique creations by HP Mosaic print software.
The labels were produced by Folienprint Rako, an All4Labels Group company, in two weeks using its HP Indigo 20000 digital press coupled with SmartStream Mosaic and PrintOS print software.
HP SmartStream Mosaic is an algorithm which automatically generates a high number of unique graphic patterns from seed designs. To create the 3.2 million ready-to-print PDFs, Folienprint Rako used PrintOS Composer, a cloud-based application using central high-performance servers, for super-fast creation of print files from variable data fed into VDP design templates. PrintOS Composer creates compact PDF files for optimized fast processing on HP DFEs, making it up to 50 times faster compared to standard non-cloud tools. The ability to use PrintOS Composer on demand and with no hardware installation, simplified and expedited production at Folienprint Rako.
Line Jorgensen, brand manager at Aqua D´Or, explained: ‘Using HP digital printing, the labels tell the story of Aqua d'Or natural mineral water flowing for 300 years through the untouched Danish nature until reaching purity, using design elements of drops, waves and skies. The collaboration with HP digital printing and Danish artist Emil Kozak made it possible to create these 3.2 million distinctive and creative labels.’
Aqua d’Or launched the special edition on August 30 at an event in the center of Copenhagen, where the water bottles were exhibited in an art gallery. In a live printing experience for the 200 guests, posters of Emil Kozak’s designs were also printed by Damgaard-Jensen on HP Latex printers on site and signed by the artist.
Jose Gorbea, HP EMEA brand owner, said: ‘‘The Aqua d’Or campaign is a perfect example of how brands are using HP digital technology to become distinctive, while being creative and playful and generate excitement and buzz for the product among new customer groups, in this case millennials. “Flow Your Way” showcases how HP´s technology can support the creation of multi-media campaigns, from 3.2 million unique labels to personalized in-store and outdoor advertisement, including transforming event spaces with HP Latex technology.’