Edale appoints agent in North Africa

The company will also provide servicing of Edale flexo presses in these markets.

Redagraph has 40 years of experience in the graphic arts industry. It is led by Reda Moukite, who commented: ‘We are delighted to partner with Edale, one of the most technological companies the flexographic printing industry with a long experience servicing convertors and printers worldwide.

‘Putting our forces together will enable us to accompany the fast-growing market in labels, flexible packaging and folding carton over North African countries and beyond.

‘With providing state-of-the-art technology and our professional services, we believe we can help our customers print in very high quality at the most competitive cost.’

Edale cited the move as marking a ‘significant phase’ in its plans to grow the business internationally and provide innovative print and packaging options to customers all around the world.

Darren Pickford, sales and marketing director at Edale, said: ‘Redagraph has many years of experience within the printing industry in both offset and digital printing. The addition of a highly automated flexo solution fits with its philosophy of extending its product range whilst also maintaining the highest levels of service.

‘The organization also has the right mix of experience and drive, which will help us move forward in this region. From the start it has been clear Redagraph has a great understanding of the prospective customer base and is well respected within the territory.’

As a result of the partnership, the sale of an FL5 + FDC has already been made to a printer in the area.

Read how Edale is transitioning to become an engineering company in L&L issue 5, 2017, and here