Finat has made a call for entries to its new #LABELicious competition.
Finat announced #LABELicious earlier this year as a competition to attract fresh, creative and enthusiastic industry talent. The competition’s objective is to increase the visibility of the label industry, of its exciting professional challenges and of its excellent career perspectives to students and early career professionals aged between 18 and 25.
Entries should be submitted through www.labelicious.eu between January 15 May 15, 2019. By launching the competition in early November, Finat noted that interested young professionals are able to prepare their ideas in due time, either individually or in the context of their professional education.
Entrants are invited to submit their ideas and concepts for labels in three categories:
- Smart/intelligent/multi-functional Labels, covering integration of technologies in brand/functional labels to enhance the label’s experience and value in an end customer’s business case for the year 2025. The entry should demonstrate how label converting technology adds value to a label through new functionality, production methods, or technical innovation;
- Brand design, for next-generation label design, both visually and from a constructive and functional perspective. The entry should demonstrate how in 2025, a branded label will create an outstanding experience, with a competitive advantage and added value for a brand in its own product category; and
- Sustainability, with new approaches to improve sustainability in the field of product labeling. The entry should demonstrate how in 2025, a new approach to label design, production and application can contribute to a positive sustainability performance.
Winners in each category will receive a week of industry experience, a complimentary visit to Labelexpo Europe 2019 in Brussels where the awards ceremony will take place, and an additional financial reward.
‘The findings of our annual industry survey, Radar, demonstrate the sector’s growing challenge to attract young talents over the past few years,’ commented Jules Lejeune, Finat managing director. ‘This project currently gets support from some 25 international and national trade media companies, industry partners of all sizes across the value chain, and virtually all national label associations in Europe, proving that #LABELicious is addressing a top priority challenge.’
Lejeune added: ‘The biggest benefit of the #LABELicious project, however is to create connections between this innovative and fast evolving high-tech industry and the next generation talent force. We aim to reach the audience both directly through our media efforts, and indirectly through our relationships with the educational institutions in packaging technology and design. The European label industry challenges next generation talents, and as an industry, we are ready to be likewise challenged by the fresh ideas of the next generation.’
During the entire competition, #LABELicious will publish educational and inspirational material from the industry to show its diversity in craftsmanship, its combination of creativity and technology, and its continuous focus on sustainability to improve the environmental performance of product labeling.
The call for entries coincided with Finat's 60th birthday.