Finat presents latest awards

Finat has presented its latest label awards, with the aesthetic appeal of Multi-Color Corporation North America Wines & Spirits’ Sidewinder Spirits label seeing it claim ‘Best in Show’.

The Sidewinder Spirits label won the Marketing/End-Uses group award, as well as ‘Best in Show’

The 2018 Finat Label Competition, the 38th annual program for outstanding label production, attracted 261 entries from 47 companies representing 28 countries. In addition to the 29 award winners, there were 86 highly commended certificates. Turkey led the way with a total of 44 entries, closely followed by the UK (26) and UAE (24).

The awards are organized in five main groups, with relevant sub-categories, covering Marketing/End-uses, Printing Processes, Non-adhesive Applications, Innovation and Electronic Printing, and Digital Printing.

The Sidewinder Spirits label won the Marketing/End-uses group award, as well as ‘Best in Show’. The judging panel was impressed by the label’s aesthetic appeal and its varying degrees of embossing and varnishing that added depth to the end result. A very fine black halftone image created an aging effect around the embossing. They also liked the complexity of the die-cutting especially around the watch winder and felt the final label, that replaces an actual metal tag used by the brand, has the look and feel of a silver metallic label.

Taking the title in the Printing Processes group was Inform Etiketten of Germany for Spirituosenausstattung Edelbrände. It combined digital, offset litho and silk screen printing, and hot foiling, varnish and embossing in a single pass. Two substrates were used for different areas of the three-part label while the black type and the gold foiling contrasted well with the two-color grey backgrounds.

Winning the Non-adhesive group was IPE, Industria Gráfica, Spain for Maxim’s Noel 2017 Champagne. The highly visual sleeve printed using flexo and a bright red ink, combined with a gold lacquer and cold foiling, delivered maximum shelf exposure. An accurately placed matte varnish added to the appeal. It was completed with key product information printed on a white panel set into the reverse side of the sleeve.

The Innovation group award went to Germany’s Schreiner Group for Color Laser Film with a Fingerprint. It showcased data printed with luminescent pigments on an adhesive layer that migrates (after application) into the surface of the paint on the car. The information is visible using UV light and can still be read after the label is removed. It is designed to last for at least 15 years.

The Digital Printing group winner was Etiketten Carini of Austria for Lemberger Gin. Just two colors were used and the brand name was surrounded with gold foiling. Soft brushed lamination combined with spot varnishing and hot gold foil in very accurate register resulted in an an outstanding result, according to the judges.

Tony White, chair of the judging panel, commented: ‘The total number of entries winning awards increased to 115 reflecting a welcome elevation in quality. In fact, year on year I am genuinely excited by the quality of the entries. The inspiring innovation and creativity is a great celebration of label versatility and just when you think new levels of design and execution have been reached they are lifted further.’