Jet Technologies adds Entice soft touch films to self-adhesive labelstock range

Entice soft touch films are available pre-laminated as a label material. These materials are ready to print and are available in matte black, gold and silver with a premium soft touch finish for label printing.

Applications examples include boutique beverage labels, gin labels, whiskey labels and wine labels. Other suitable products might include higher value beauty products and cosmetics, perfumes, as well as boutique commercial printing for weddings, invitations and foiling. 

The Entice labelstock range has been added to give products a more premium look and feel. Jet Technologies noted that in an increasingly competitive market, brands need to be able to capture the attention of consumers within 13 seconds when purchasing a brand in-store. A product’s label is identified by the company as integral in grabbing consumers’ attention and influencing a judgement.

Jet Technologies director Jack Malki explained: ‘Australian consumers want products that demand our attention. And consumers are becoming more and more influenced to purchase products that evoke an emotional response in them through sensory touch.’

Derprosa Soft Touch overlaminating films have previously been available from Jet Technologies for a range of substrates and uses. The addition of the Entice labelstock range allow brands to replicate the experience across their printed materials, from marketing brochures to folded cartons, and now on to the label.

Malki added: ‘By opening up availability and capabilities in boutique range labels we are able to meet the labelling and packaging needs of brands whose products are being positioned at the top end of the market. Our Entice range will also tick all the boxes for brands looking to benefit from the extrinsic aspect of their products. After all, a customer’s first impression of a brand comes from the label and packaging, and companies should not underestimate the impact of the sensory experience and enhancing the most provocative of graphic arts.’