Ritrama opens second slitting center in China

The opening ceremony took place on March 9 in the Zengcheng district, Guangzhou City, Guangdong Province. This is the second slitting center opened in China by Ritrama, following the production and distribution center opened in 2009 in Hefei, Anhui Province. The investment will allow the company to offer shorter delivery times and a wider range of products, strengthening Ritrama’s position in Asia.

The new factory covers an area of 2,000 sqm and is only 30km away from the hub of the label printing plants in the region. It is estimated that the annual slitting capacity can reach more than 50 million sqm after completion.

Choy Wai Weng, Ritrama Asia-Pacific general manager, said: ‘Being one of the largest self-adhesive materials manufacturers in the world, we have been in the past extremely careful in our venture in China, as though we are walking on thin ice. We took many years to understand the Chinese market and finally in the second half of 2016, through restructuring of the management team, and building of reliable product quality and improvement of service experience, our products and services have been widely accepted by the market.

‘Since then, our monthly sales have quadrupled. This substantial growth not only reflects the striving spirit of the Ritrama team, but more importantly, we put the customer buying experience as our top priority. We hope to provide not only reliable products, competitive services, but more importantly, to let our customers enjoy better buying experience.’

Ritrama Hefei was incorporated in 2009 as a wholly owned subsidiary of the Ritrama Group. The company provides a wide range of self-adhesive materials, such as coated paper, PP, PE and PET films, which can be combined with a variety of adhesives to meet the requirements of different industries. Our products are much more used in many everyday life segments, such as health care and personal products, food and beverages, electronic products.

Bill Shen, general manager at Ritrama Guangzhou Slitting Center, added: ‘The first meeting with Ritrama many years ago and the recent contacts with the owner Tomas Rink, have given me full confidence in the brand and operational team. Today, the new company will uphold the group's vision and belief in serving customers in all aspects, providing better and more comprehensive products and services to customers in South China.’