British butcher Simon Howie has switched its packaging from cartonboard sleeves to linerless labels in an effort to enhance productivity.
The award-winning Perth-based butchery business, which supplies a variety of private and own label meats, had previously used printed cartonboard sleeves for pre-packed retail lines to deliver a premium shelf presence. However, with hand application of sleeves, production speeds were limited to approximately 40 packs a minute and owing to growing demand and new contracts, greater capacity and faster production speeds were required. With multi-format expertise, Simon Howie tasked Coveris to help it with a change to its packaging and packing lines.
Using transition, studio and launch expertise, Coveris supported Simon Howie’s move from sleeves to linerless labels to meet a tight retail launch date. Artwork was transferred from existing designs to streamlined label keylines for greater tooling and production efficiencies, in addition to improved on-shelf design consistency.
Printing was handled by Coveris, which deployed its standard and Slidewrap linerless formats. A Nobac 500 from Ravenwood Packaging was used to speed up application of linerless labels.
The results of the transition from cartonboard sleeves are noted as: faster packing speeds and improved capacity; lower packaging weight; reduced production waste as a result of in-line date coding, compared to pre-dated sleeves; studio management of artwork from sleeve to streamlined label keylines; and less demand on storage space. Some 15 lines were launched into the retail environment on time.
Deputy editor David Pittman interviewed Simon Howie about its label and packaging for a feature in Labels & Labeling, issue 4, 2017, which you can also read here