World Packaging Organisation (WPO) has introduced corporate partnerships, as it seeks to ‘build a common language on packaging innovation, sustainability and technology’.
WPO is a non-profit, non-governmental, international federation of over 50 national packaging institutes and associations, as well as four regional packaging federations and other interested parties, including corporations and trade associations.
Founded in 1968, WPO aims to: encourage the development of packaging technology, science and engineering; contribute to the development of international trade; and stimulate education and training in packaging.
For the first time in its history, WPO is now accepting corporate partners. As a corporate partner, companies will benefit from: global networking opportunities; attending WPO Working Groups Day in education, sustainability and marketing twice a year; the ability to use the WPO corporate partner logo on all company communication tools; and a special discount to run for the WorldStar Packaging Awards.
Companies eligible to become a WPO corporate partner include:
- manufacturers of machinery and packaging raw material, inks, adhesives, closures, labels;
- all packaging manufacturers;
- service providers (logistics, testing, etc); and
- packaging users (brand owners from various sectors).
WPO president Pierre Pienaar explained: ‘This is an invitation to companies that want to be part of this international network and, through WPO support, want to build a common language on packaging innovation, sustainability and technology.’
WPO global ambassador Chakravarthi AVPS said: ‘The application procedure is quite simple; companies just need to complete the application form (available here) and submit for the approval of WPO secretariat.’