hubergroup launches Elara additive brand

hubergroup Chemicals has launched Elara, a new brand of high-performance dispersing and wetting additives for the coatings, inks and adhesives industries, available globally from March 2026.

The portfolio comprises three initial product lines: Elara Disperion 400, a non-aqueous dispersing agent for solvent-based, solvent-free and UV/EB systems; Elara Disperion 500, an aqueous dispersing agent for VOC-free and biocide-free formulation architectures; and Elara Wetora 300, a versatile wetting agent compatible with water-based, solvent-based, solvent-free and UV-curable systems. A development roadmap includes the future addition of defoamers, humectants and rheology modifiers.

'With Elara, we are taking another decisive step in our strategic transformation,' said Premal A. Desai, CEO of hubergroup. 'We are expanding our horizons beyond traditional applications and positioning hubergroup Chemicals as a strong, future-oriented partner for formulators worldwide.'

Franziska Trapp, technical marketing manager coatings at hubergroup Chemicals, added: 'Each additive line is developed with the formulator's reality in mind, balancing technical performance, regulatory compliance, and processing efficiency.'

Many grades in the Elara range are solvent-free or VOC-reduced, and the portfolio is designed for broad compatibility across system types. The launch marks a strategic shift for hubergroup Chemicals, expanding its role from a printing ink raw materials supplier to a broader partner for formulators across multiple industries.