Affinity Packaging invests in Bobst die-cutter

Affinity Packaging, based in Leyland, Lancashire, specializes in bespoke packaging and printing for a wide range of market sectors, from initial design concept through to final product.

The investment in a Novacut 106 E Autoplaten die-cutter is part of a long-term strategy to grow and expand the business into new markets and opportunities, whilst ensuring the quality and turnaround requirements of customers are excelled.

Chris Dew, managing director at Affinity Packaging, said: ‘This new asset acquisition marks the next stage of our plans to take Affinity Packaging to a higher level in the market.

‘For the past four years, we have focused on building the foundations to a sound, robust business by continually investing in our people, products and equipment. This has been highly successful, demonstrated by a significant increase in turnover and employee numbers – during the past 12 months we have created 12 new jobs in the region.

‘We are now in a great position to enhance our levels of customer service even further by providing a faster turnaround and quality that exceeds our customers’ expectations. The industry is moving incredibly fast and we want to be in a leading position where we can maximize the potential of the opportunities being presented to us.’

Lee Alton, area sales manager, business unit sheet-fed, Bobst UK & Ireland, said: ‘Affinity Packaging is committed to a continuous program of investment to support company growth. We are proud to play a part in helping Affinity Packaging to achieve its goals and respond to customers’ diverse needs by providing the company with the technological capabilities and innovation to succeed.’