Crown Labels celebrates 30 years with RotoMetrics

Established in 1987 by Paul Board, and now managed by his sons John and Chris, Crown Labels has established a reputation for high quality work from its base at Redditch, in the UK’s West Midlands. In 2018, its 20 employees will generate sales of labels and tags in excess of £3.6m GBP on a range of modern narrow web flexo presses from Nilpeter, Mark Andy and AB Graphic.

John and Chris Board of Crown Labels

Supplying to a cross section of industry brings its own level of demand for consistent quality, and according to John Board, RotoMetrics’ tooling has been fundamental to the company’s success. ‘My father and Neil Lilly began the working partnership many years ago and we have enjoyed nothing but the best service from RotoMetrics ever since. They have helped and advised us at all stages of our growth, and are brilliant problem solvers on any tricky job,’ he said.

Board says that in todays’ competitive market there are always cheaper options, but he affirmed: ‘You get what you pay for and in our line of business we need to get things right first time, so the speed and quality of service is as important as the quality of product.’

In addition to the standard tooling on Crown’s presses, RotoMetrics has also supplied a Pin Eject die for a special mailing job. This die contains a special core material that allows hardened ejector pins to compress into the die upon contact with the anvil. The technology has opened doors to new applications that require small die-cut shapes produced at high speed and in large volumes. 

Fully accredited to BRC, ISO 9001 and 14001, Crown Labels is Citation Health & Safety approved and an ASDA approved supplier. ‘We pride ourselves on the quality of our products and service, which has made us financially secure and able to offer lead times as short as five days,’ John Board concluded.