Data Communications Management (DCM) of Brampton, Ontario has installed the first Labelfire 340 in Canada from Heidelberg-Gallus.
A print on-demand specialist, DCM has spent the past 50 years focusing on traditional flexographic labels. The hybrid press investment has been made to help DCM enhance its capability in running short-run, on-demand labels. DCM expects the Labelfire 340 to take the company to another level with variable printing, as Alan Roberts, senior vice president at DCM explained: ‘Our clients are looking for shorter runs and more customization on their labels. If we’re going to be a leader in short-run prime label business, we need the best piece of hybrid technology, and I believe we are going to receive it with the Heidelberg-Gallus Labelfire 340.’
Roberts added: ‘We believe that a hybrid press versus a pure digital press is the right solution that gives us the flexibility to meet customer demands, especially since we are now able to do everything in-line in one pass. With other pure digital technology, you have to take everything off the press and bring it to another piece of equipment, which takes a lot more time and labor. The Labelfire is a more holistic approach that I believe will make us stand out in the marketplace.’
Printing at 50m/min, 1200 x 1200 dpi, the Labelfire features the latest inkjet technology with seven colors plus white, and three flexo conventional print units on the digital side. Based on the needs of the customer, DCM is also able to print flexo white or digital white without slowing down the press speeds. The Labelfire is run by Heidelberg’s Prinect digital front end, which includes spot color matching, the PDF Toolbox and Prepress Manager.
24/7 service has also benefitted DCM. ‘It’s a huge competitive advantage,’ explained Roberts. ‘Other companies we’ve worked with in the past would have to send us service from the US, but Heidelberg has service technicians right in Canada that can get to us quickly and efficiently. It’s a huge plus.’