Herma US sells 41 applicators in one month

Herma US, the newly-formed subsidiary of Germany-based Herma, a provider of labeling machinery and self-adhesive labels and materials to the global packaging market, has achieved record-breaking sales in August, with 41 H400 label applicators sold across the month.

The H400 label applicator is Herma’s signature machine, around which all of the company’s labeling options are based

Herma US was established earlier this year, as reported here, with a focus on sales and servicing in support of the company’s wide range of labeling machines. This has already shown its worth, with record sales for the company’s flagship H400 label applicator, beating the previous monthly record of 35.

The H400 label applicator is Herma’s signature machine, around which all of the company’s labeling options are based. With over 15,000 produced to date, the H400 features a high speed servo drive capable of achieving speeds over 500ft/min. Thanks to a wide range of available modules, it can be integrated into any production line or be built into a labeling machine specifically developed to suit individual requirements.

The H400 has been sold in the US through distributors for more than a decade, but with the opening of the new US subsidiary this summer, Herma said sales results are advancing rapidly. The new benchmark shows the immediate impact the company’s US headquarters is and will continue to have on North American equipment sales for the German-based company.

‘Setting a new US sales record in our first full month as a formal subsidiary showcases that the landscape is highly promising for Herma’s precision labeling machinery in the North American market,’ said Peter Goff, Herma US CEO. ‘It’s very encouraging to see strong momentum right from the start, and we will continue to leverage our new US headquarters and dedicated personal to create a growing number of sales opportunities.’