Trimco and Zappar partner on QR codes

Trimco Group is partnering with Zappar to bring Zapvision Accessible QR codes to the apparel and footwear industry. The collaboration aims to improve access to product information for people who are blind or have low vision, aligning inclusion with the ongoing industry transformation driven by Digital Product Passports (DPP). 
 
Traditional QR codes were designed for sighted users and offer very limited accessibility support. They require precise camera alignment and provide no built-in guidance, structured data or audio feedback for people who are blind or have low vision. Zapvision’s Accessible QR codes address these gaps by enabling detection from greater distances and delivering structured product information that works with popular accessibility apps like Microsoft Seeing AI and Be My Eyes. This provides clear spoken guidance throughout the scanning experience. 
 
Accessible QR codes combine a standard QR code with a dot-dash pattern positioned around one corner of the code. This enhanced design increases the detection and scanning distance, announcing all the information related to the product or signage using the device’s accessibility features (e.g. text-to-speech, larger fonts) for people who are blind or have low vision. This design allows brands to use a single QR code that works for everyone: standard smartphone cameras link to the brand’s digital interface, while accessibility apps can detect the code more easily and read product information aloud. This dual functionality ensures that brands can maintain a unified digital infrastructure while expanding access to a broader group of consumers. 

'Accessible QR codes are designed to ensure that everyone can independently access information. As industries adopt QR-based Digital Product Passports at scale, these experiences must be inclusive by design. Partnering with Trimco Group allows us to bring Zapvision technology directly into apparel and footwear supply chains, making accessibility a practical and scalable reality for global brands,' said Max Dawes, chief operating officer at Zappar. 

Accessible QR codes are already established in sectors such as food and beverage, with Unilever alone including Accessible QR codes on over 5 billion packs globally. In apparel and footwear, adoption remains limited. Through this partnership, Trimco Group will integrate Accessible QR codes directly into labels and trims, making inclusion a natural extension of existing DPP strategies. 

The collaboration operates through a structured technical setup. Zappar generates the Accessible QR code via API integration. Trimco Group then applies the code onto the physical label for the brand. The result is a connection between digital accessibility software and physical product identification. 

Trimco Group has developed a series of sample labels featuring Accessible QR codes, with broader availability planned for upcoming collections. The objective is to demonstrate practical implementation and inspire brands to consider accessibility as an integrated component of their compliance and transparency initiatives. 

'Digital Product Passports are changing the way brands communicate product information. As this infrastructure becomes standard, accessibility must be embedded from the beginning. Our partnership with Zappar enables brands to extend their digital strategy to include people who are blind or have low vision, without adding complexity to existing systems. Inclusion and compliance can, and should, move forward together,' said Camilla Mjelde, sustainability and compliance director at Trimco Group.