Alpha-Cure and Nilpeter target growth in Asia-Pacific

PacPrint takes place at the Melbourne Convention and Exhibition Centre on May 21-25, and Alpha-cure Australia and Nilpeter Asia Pacific are to exhibit together on stand 0550.

Nilpeter Asia Pacific and Alpha-Cure Australia share representation in the country, so will benefit from synergies of exhibiting and showing their complementary technologies together, according to the UK-based ultra-violet  lamp manufacturer.

Alpha-Cure already has an established global footprint, with around 80 dealers and 40 distributors in markets around the world, as well as supplying end-user printers and 45 OEMs directly. It serves the labeling sector as well as the metal decoration, -, disinfection, automotive markets and others.

Victoria Atherstone, Alpha-Cure commercial director, said the company has been serving the Australian market for around seven years with a number of key clients in the country, but is targeting further growth in the Asia-Pacific region. Nilpeter has also earmarked the region as a market offering growth opportunities, and Atherstone said: ‘Alpha-Cure has a global strategy, but is now turning the heat up. We’ve already got some fantastic customers in Australia, particularly those producing wine labels. Australia is renowned for its wine, and a premium bottle requires a premium label.’

Steve Haines, co-founder and CSO at Alpha-Cure, said: ‘Australia is a reasonable sized market, and gets bigger if you add in New Zealand.

‘We’re only supplying around a quarter of what we consider our market, so there are lots of opportunities and room for growth.’