Alpha-Cure launches new corporate branding

The UK-based company’s website, at www.alpha-cure.com, has been overhauled to provide the company’s customers and distribution partners with readily available technical and industry information.

Partners will be able to log in to the new-look multi-lingual website to gain access to technical information, white papers and research documents, and downloadable artwork that they can use in their sales and marketing activities.

They will also be able to view historical purchase information and place repeat orders via a new secure cloud-based infrastructure and business system, being developed over the next six months.

The site’s content is searchable by the specific market segment, applicable to all those that Alpha-Cure service; from printing and bonding, to automotive components and UV water and air disinfection.  

Alpha-Cure is also planning to host technical webinars through the site in order to provide distance learning opportunities for its global network of distributors and dealers.

Other elements of the corporate re-brand include premium branded packaging and new production floor staff uniforms.

Alpha-Cure operates with a network of 40  distributors and 80 dealers around the world, as well as serving 45 OEMs directly, in more than 130 countries.  

It recently co-exhibited with Nilpeter at the PacPrint show in Melbourne, Australia as it targets growth in the Asia-Pacific region, and has invested heavily in its research and manufacturing operations in China (see Labels & Labeling, issue #4, 2013).

Victoria Atherstone, Alpha-Cure’s commercial director, said: ‘The new website is designed as an information portal to provide tools and information to our customers across multiple  industry sectors in different parts of the world.’