API launches Holonique Boutique custom decorative holography service

API said the custom decorative holography service is intended to provide specialized knowledge in the use of holography and 3D designs, which it described as an ‘integral part of the product pack design’, adding an ‘extra dimension’ to brands across the food, drinks, personal care and beauty sectors.

API’s Holonique offering combines the bright colors and movement of a hologram, with the traditional print on a pack to add depth and dimension to packaging. This is intended to build on the established use of holograms as an anti-counterfeiting tool.

Holonique Boutique is a key element in API’s expansion of its holographic foil and film manufacturing capabilities after the completion of a recent 500,000 GBP (558,567 USD) investment at its facility in Livingston, Scotland. The site is now the key holographic manufacturing site in Europe for API.

The Holonique Boutique team is led by David Peters, creative development manager at API, who said: ‘As brand and category managers grow more sophisticated with their market segmentation, holographic and diffractive patterns are becoming key to this differentiation, delivering luxury effects, increased customer perception and premium impact as part of the overall packaging design. By working closely with our customers and from a much earlier stage, our Holonique Boutique team are here to guide through the complete process, with support at every level.

‘By delivering a complete product solution through working across the packaging supply chain, we have helped a number of new and exciting holographic packaging designs launch in the market. From a new premium impact drinks gift box for a leading spirits brand, which highlights the interplay with the print, and a Fresnel holographic lens that enhances the unique branding device, to the subtle visual elegance delivered on packaging – holograms are delivering an edge to countless brands.’