Authicode partners with QSL London

Authicode allows consumers to interact with a brand via product labeling, packaging or other design features.

Authicode works with a label or ticket carrying a unique code being applied to each product, which the consumer then scans and verifies via their smartphone or by entering the details it into a web portal.

The authentication system informs the customer of the product’s authenticity and alerts brands of any activity.

The consumer can further register their item and activate a warranty program or other marketing activity.

The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.

Ben Muis, the founder of Authicode, said: ‘Our secure cloud-based system works in just about any supply chain and can be used in combination with more traditional anti-counterfeiting methods.

‘We found that for many brands established supplier partnerships like the one with QSL London can be convenient so that options for Authicode enabled ticketing and labeling can be more plug and play.’

Muis said further partnerships are currently in preparation and that more announcements are expected towards the third quarter of this year.

QSL London works with a number of luxury and premium brands, providing them with ticketing, packaging and related items such as guarantee cards and booklets.

The company will now be able to provide its clients with the sophisticated Authicode platform to make their ticketing and packaging solutions interactive.

Paul Hammond, from QSL London, added: ‘Packaging is becoming more engaging all the time and it was only a matter of time before a comprehensive solution like Authicode came along.

‘The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands. I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination.

‘The brands will be able to see and report on their product movements at consumer level, which is a serious milestone for most.’