Avery Dennison opens interactive innovation center in The Netherlands

With I.Lab, Avery Dennison has combined its technical capabilities and materials science expertise in UHF RFID to showcase applications within this space. I.Lab features live demonstrations and interactive experiences, intended to, ‘take visitors on a journey through the supply chain to the retail store environment’, as well as highlight customer case studies. I.Lab focuses on the connectivity of products and new innovations in RFID, expanding on Avery Dennison’s work in intelligent labels.

This allows for the creation of new technologies and is described as key for companies seeking greater efficiencies and more sustainable manufacturing processes, as Francisco Melo, vice president and general manager of global RFID at Avery Dennison, explained: ‘Avery Dennison has helped pioneer the integration of RFID technology in apparel, creating the largest and fastest-growing segment of RFID adoption, delivering more than 10 billion units, and expansion in the aviation, automotive, food and beauty industries. There is substantial market potential with this technology. I.Lab creates a space for innovation, creativity and hands-on experiences, driven by this technology for customers and partners alike.’

Avery Dennison’s intelligent labeling technologies represent label applications that can store or capture information, via sensors, and wirelessly transmit data. The center shows how these intelligent labels and Avery Dennison’s business offering are transforming multiple industries, from retail and apparel to the food industry, recently expanding to pharmaceuticals, aviation, automotive and more.

‘I.Lab gives Avery Dennison a strong platform to partner with brands, and retailers interested in leveraging RFID technology,’ noted Georg Mueller-Hof, vice president of marketing for label and packaging materials at Avery Dennison. ‘As a leading materials science company, our technical expertise as the world’s largest UHF RFID partner combined with our unique materials knowledge and global scale, give us an opportunity to expand our capabilities to additional industries and markets.’