Avery Dennison RBIS and Scodix enter strategic partnership

Avery Dennison RBIS is a global leader in apparel and footwear branding, packaging, labeling and RFID. It is a division of Avery Dennison. Scodix provides digital print enhancement presses for the graphic arts industry, with applications including: Scodix Sense, with tactile results for embosomed effects; Scodix Foil, utilizing all types of foil; Scodix Spot, for silkscreen effects; Scodix VDP/VDE, (with barcode) for personalization; and Scodix Metallic, Scodix Glitter and Scodix Braille.

The Scodix presses will be used primarily to enhance customer tags and brand labels that not only inspire greater sensory appeal and customer response, but brand awareness and loyalty. Avery Dennison RBIS has employed two Scodix Ultra Pro systems in its production facilities since 2015.

The deal represents the most substantial deal in Scodix’s history. The companies will work closely together to implement the 10 finishing systems, which are to feature the full range of Scodix enhancements. Currently, Scodix offers nine different enhancement applications.

Charlie Brown, head of global innovation at Avery Dennison RBIS, commented: ‘Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point-of-purchase. Using Scodix, we service their evolving demands for greater branding differentiation and personalization, helping them to display their offerings as a more premium product.

‘One of the first customers to preview and adopt our Scodix enhancement option was outdoor apparel leader The North Face. When we show customers Scodix for the first time, you can feel their energy shift, creating a wow factor.’

Jason Rollo, director of global strategic accounts at Scodix, added: ‘Avery Dennison RBIS is recognized worldwide as the leader in labeling, branding and packaging solutions and we are honored to be its production partner. It’s an honor that has been earned in the manufacturing trenches of its facilities. We started to work with Avery Dennison RBIS in early 2015, and have gained its trust with consistent reliability and quality productivity.

‘The expanded adoption of Scodix in its global operations is further evidence of the acceptance of the digital printed enhancement category we pioneered and have nurtured to prominence.’