Rigid packaging specialist makes move into flexibles
Avery Dennison has received FDA Food Contact Notification 1716 (direct food compliance) for its R1490 adhesive, a product designed for use in reclosure label applications.
The approval, a first-of-its-kind for the reclose label space, means food packaging can feature the adhesive without a functional barrier between the label and food.
The R1490 adhesive can be used in a wide range of food packaging applications such as deli meats, cheeses and fresh produce.
‘As this segment continues to grow, the R1490 FCN approval is an example of how Avery Dennison is driving to further enhance the consumer experience with brands through new reseal label applications and drive growth for our customers,’ said Anh Marella, marketing director – for films, Avery Dennison.
Many brand owners have embraced resealable labels, or ‘reclosures.’ These are designed for easy opening and/or multiple open-close uses. They provide an economical method of repeated pack sealing, combined with branding, in one label.
Currently, the reclosure trend is rapidly growing in areas including flexible packaging and thermoform formats. That, in turn, is transforming food packaging: According to Euromonitor International, 190 billion retail units in the food industry will transition to flexible packaging in the next three to five years.
FDA-compliant reclosure adhesives for indirect food contact are already established in the marketplace. ‘Indirect’ means some type of functional barrier must be present between the adhesive and product.