Benson rebranded as Graphic Packaging International

Graphic Packaging International acquired Benson Group last year, with a number of corporate and product developments actioned since, including the launch of a microwaveable packaging range that utilizes Graphic Packaging International’s proprietary microwave technology.

The final piece of the jigsaw, the Benson Group website, has now been rebranded as Graphic Packaging Europe and features information about the food and beverage packaging produced across 11 European sites.

Dr Helene Roberts, marketing, design and innovation director for Europe at Graphic Packaging International, and former Benson Group marketing director, said: ‘Today is much more than just rebranding the Benson name. The whole group is now totally unified within the Graphic Packaging International brand, and we’re already seeing the benefits of being part of such a forward thinking global organization.

‘The investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future.’

Representatives from Graphic Packaging International’s board visited the UK at the end of May for a tour of Benson Group sites in Bardon and Gateshead, and visited seven locations in total on the week-long European tour.