Cleaning range rebrands with shrink sleeves

Two variants of the sleeves have been printed using 8-color UV flexo, for the one-liter fabric conditioner and 750ml liquid detergent products.

Reverse printing has been used to protect the print from discoloration and damage from liquid spills. A PET sleeve also provides a scuff resistant cover for the print.

Tom Brooks, commercial director at Easy Cleaning Solutions, formerly Jeyes, commented: ‘We decided to move away from the original label packaging and opted for a shrink sleeve solution as it offered us the high-end, quality feel that we wanted for this particular range. These are premium products and therefore it's essential that we use superior packaging designs. With its wealth of experience, Clondalkin Bury was the ideal sleeve supplier and we are delighted with the end product.’

Alastair Bearman, sales and marketing director at Clondalkin Flexible Packaging Bury, added: ‘This is a great example of how shrink sleeves can really help premiumize a brand. Brands can create outstanding shelf appeal by maximizing the print area and by using high definition UV flexo, which gives gravure quality at a competitive price.’