Color-Logic metallic special effects now available for flexible packaging

Color-Logic tools have been developed to simplify the design and print production processes, creating eye-catching decorative effects for use on branded product packaging and associated collateral.

The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing and gravure, and is suited for packaging, pouches, direct mail, point-of-purchase material, signage, postcards, literature, booklets, labels, shrink sleeves, calendars and more.

Color-Logic director of sales and marketing Mark Geeves said: ‘Brand managers and their graphic designers, who have long used the Color-Logic process to produce offset packaging and flexographic printed labels, are now bringing Color-Logic to flexible films and shrink wrap materials.

‘Designs for printing on metalized films, for example, require complex white ink masks which can be generated with just a click of the mouse with Color-Logic software. Our user-friendly InDesign plug-in enables graphic designers to produce dramatic effects and achieve greater shelf impact to by allowing the substrate to become part of the design.

‘Color-Logic software also permits using metallic silver inks with CMYK inks to produce dramatic effects on conventional films and other substrates.’