Constantia Flexibles brings new beverage brand to life with multi-sensory labels

The labels, produced by Constantia Flexibles Labels Division, include a front label that features the brand’s signature mask with a tactile ink as well as black light inks to enhance the consumer’s experience. The back label incorporates a thermochromic ink which changes color in response to temperature variation. At room temperature the labels feature blue agave leaves, but when cold the design transforms and eyes are revealed.

Oculto, meaning ‘hidden’ or ‘waiting to be found’, was launched on Friday the 13th, an unlucky day in some parts of the world, and encapsulates mystery and intrigue, according to Jorn Socquet, vice president of marketing at Anheuser-Busch InBev.

‘While launching on Friday the 13th may seem unlucky, we’re challenging the superstition. It fits Oculto perfectly. It’s unique. From our approach to our packaging, we’re doing things differently.’

Cubanisto, a run flavoured beer also produced by Anheuser-Busch InBev and launched in Europe in 2014, also features pressure-sensitive labels with a parallel design and incorporating eyes on the back label, as well as an optical brightener and foiling effects for on trade bottles.