Strategic partnership intended for anti-counterfeiting and traceability
Coca-Cola Spain surprised top restaurateurs and bar owners with a presentation of Royal Bliss, a new product line exclusively for the food service industry.
The eight-flavor line of premium mixers launched Feb 1. It’s Coca-Cola’s first new local brand in Spain in 10 years and is backed by a 22 million Euro investment. Currently only planned for Spain’s food-service sector, Royal Bliss gives the bartender a portfolio of flavors to create exciting new drinks.
Jorge Garduño, CEO of Coca-Cola for Spain and Portugal, called Royal Bliss one of their ‘big bets for 2017.’
To bring this product line to market, Coca-Cola partnered with Constantia Flexibles for the prime labels. Constantia Flexibles created a wash-off pressure sensitive label. This label consists of a 45 micron clear shrinkable film that was gravure printed with seven colors using their Thermowash technology. This technology ensures that the inks and adhesive are completely extracted in the bottle washing process. They also created a pressure sensitive label using screen/flexo print for non-returnable bottles.
Coca-Cola Spain is very pleased with the look and efficiency of the label.
‘We are committed to [food service industry] and we want to give those thousands of customers a range of products with which they can continue to amaze their customers,’ said Paloma Cruz Caridad, sparkling SD brand director Iberia at The Coca-Cola Company.