Cron has formed a new business unit to serve flexo markets around the world, from the Americas and EMEA region, to China and Asia.
In September 2014, global CtP manufacturer Cron entered the North American graphic communications market with the formation of Cron-ECRM. The new business unit, Cron-ECRM FBU, will be led by Alex Lee as general manager and global sales director. Marshall Hogenson, Cron-ECRM FBU vice president, Americas, will specifically be responsible for driving the flexo business in North, Central and South America.
Hogenson said: ‘This is an extremely exciting opportunity. Cron’s reputation as a high quality, affordable flexo CtP option is growing rapidly. The potential is massive and Cron is well positioned to become a major player in the market.’