DataLase and Parc to develop imaging technology

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DataLase and Parc, a Xerox company, are to work together to develop photonic printing systems based on the DataLase laser-reactive color-change pigment technologies.

DataLase and Parc, a Xerox company, are to work together to develop photonic printing systems based on the DataLase laser-reactive color-change pigment technologies.

The deal will accelerate the development of new laser-based hardware optimized for use with DataLase color-change pigment technology to digitally print variable data on a variety of products and packaging.

DataLase, a Sato company, will collaborate with Parc to advance its inkless multi-color Infinity technology platform, and has signed a lease agreement to establish a development office and innovation suite to operate from inside the Parc facility in Silicon Valley, California.

Applications will include the variable printing of text, graphics, and barcodes on labels, flexible film, and folding cartons. 

Sato president and CEO Kaz Matsuyama, commented: ‘Parc is an international leader in technology innovation and we are excited to work together in areas that have the potential to transform our industry and drive game-changing B2B2C innovation. We will leverage the partnership to realize our vision of enabling emotional connections between brands and consumers through truly individualised packaging.’