Digital used by AWT to provide The Village Company with eye-catching labels

AWT Labels & Packaging is an expert labels and flexible packaging provider with more than 35 years of experience. It uses the flexo print process to produce labels, and HP Indigo presses to produce digital labels and packaging. It installed an HP Indigo WS6000 digital press in 2011 to maximize the shelf impact for its customers’ products.

The Village Company is a long-standing customer of AWT Labels & Packaging, and said it has, ‘grown to rely on its dependable color quality to maintain our brand’s integrity’. The Village Company needed to produce eye-catching, distinctive labels envisioned by its designers for the Blissful Body product line launch. AWT Labels & Packaging recommended a metallic material with a gloss laminate and 7-color printing. The end result was a label with a 3D appearance and a metalized sheen that contributed to a lift in Mother’s Day sales. The Village Company has attributed the sales increase to the gift-giving nature of the packaging.

‘While developing concepts for the Blissful Body line, we knew we needed a label converter we could trust to bring our vision to life, and AWT Labels & Packaging was the perfect fit,’ said Stacey Runke, senior graphic designer at The Village Company.

‘AWT is committed to providing our customers high-quality, consistent and eye-catching labels and flexible packaging,’ added Ted Biggs, production manager at AWT Labels & Packaging.

As well as winning praise from The Village Company, AWT Labels & Packaging won Best of Category and Best of Class recognition for the Blissful Body product line in the recent Printing Industry Midwest (PIM) Star Award competition.