Digitally printed flexible packaging helps launch start-up coffee company

Launched last year, Purssells London aims to represent the very best coffee available with respect to quality, provenance and taste. Alongside six distinct roasts that make up its off-the-shelf range, Purssells London offers a bespoke service through which it can craft each coffee to a customer’s specific requirement from roast, grind and brew to tasting notes and price point.

It has employed European flexible packaging group UNI Packaging to supply pouches for its speciality blends. These are manufactured from a PE/aluminum laminate, and incorporate a tear notch, reclose zipper and venting valve. The pouches are digitally printed via UNI Packaging’s digital print offering, Digiflex, which is centered on two HP Indigo 20000 digital presses. UNI Packaging is planning to add a third HP Indigo 20000 at the end of the year.

With low origination costs and the ability of the digital press to print various designs consecutively with no additional set-up, UNI Packaging described digital print as ‘the ideal solution’ for Purssells London’s short run requirements.

Further, the converter said the coffee company’s successful entry into the booming UK coffee market has provided it with follow-on pouch orders, in part due to Purssells popular Queen’s Indian blend.

‘This is a success story about a large multi-national manufacturing group assisting a UK start-up to find a practical packaging solution – including materials, print options, pack format and a venting valve – and thereafter providing added-value to their supply chain through ongoing support, advice and quality of product,’ said UNI Packaging’s Mike Davison.

Purssells London founder Chris Jennings added: ‘I was after a packaging partner that could provide a professional presentation of my brand, accommodate the expected low volume requirements of a micro-company, whilst maintaining flexibility and attention to detail to ensure product differentiation. In fulfilling this aim UNI Packaging has delivered on all counts, supplying a high quality product, whilst maintaining a highly efficient service.’

Read more about UNI Packaging in L&L issue 1, 2016, or here