Iggesund tests Invercote with extreme laser cutting for 2012 corporate Christmas card

- 2012 Christmas card designed by Dutch agency van Heertum Design

 

- Laser cutting performed by Point to Paper

 

Material supplier Iggesund Paperboard has created a “classic” Christmas card for 2012, using its Invercote product as the base material.

 

Iggesund Paperboard has a tradition of creating intricate Christmas cards that demonstrate, and stretch, the limits of what can be achieved with Invercote as the base material.

 

The company said this year’s Christmas card has “all the requirements to be a classic that many people will keep for a long time”.

 

Designed by van Heertum Design from the Netherlands, the motif is a starry sky featuring both reindeer and celestial objects done in an extremely fine laser cut, complemented with several foils and then printed in three PMS inks.

 

The card is made of Invercote Creato 350g/sq m. Invercote Creato is designed for graphical products and offers aesthetic printing properties on both sides that are fully coated and have a matte finish.

 

Invercote Creato has a smooth surface that is tailored to reproducing sophisticated printed images, which, when combined with Invercote Creato’s structural, design and embossing characteristics, makes it ideal for demanding graphical applications.

 

Invercote Creato is suitable for tobacco packaging, as well as various other applications when laminated with an aluminum foil to make Aluprint or a metallized PET to make Metalprint.

 

Van Heertum Design was responsible for both the design and implementation, and was assisted by a group of Dutch suppliers, such as printer Drukkerij Tielen and foil printer Hensen Foliedrukkers, using foil supplied by Leonhard Kurz Benelux.

 

The laser cutting was done by Point to Paper, a European specialist in laser cutting of printed matter and paper. It works with printers, graphical designers and other companies that are interested in laser cutting in run sizes from one up to multiple thousands.

 

The tabs attaching the laser-cut sections to the rest of the card are so fine that they are hard to see, and it is thanks to Invercote’s tear strength that the card stays in one piece.

 

Carlo Einarsson, director of market communications at Iggesund Paperboard, said: ‘We want to produce more than a Christmas card; we want designers to challenge Invercote and give us something that reflects its essence.’

 

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