Label Summit Latin America 2017 attracts large numbers to Chile

The Label Summit Latin America 2017 agenda addressed a number of topics including market trends and challenges, the application of new technologies and aspects of the wine labeling industry. It opened with a keynote presentation by Avery Dennison’s Ronaldo Mello and Ralph Olthoff, which provided detailed analysis of the region’s wine labeling sector with a study of the marcoeconomic trends impacting it and where growth opportunities lie for the market looking ahead.

The afternoon of the second day placed a focus on wine label design and embellishment, with presentations on increasing sophistication in wine label decoration by Jos Kabouw of Grafisk Maskinfabrik and the changing role of converters in wine labeling by Jaime Dagnino at AnyLabel Systems and Colorama’s Carlos Scheuch.

The opening day’s program also included Michel Sabelle of Asimpres and Ártica Impresores who looked at sector trends in labels, shrink sleeves, flexibles and folding cartons, while Acrus-CCL Label’s Aldo González looked at mergers and acquisitions. A panel session saw printers from the region share their experiences of adopting new technologies, developing a blueprint for success, and positioning their businesses to overcome national and international competition.

Topics covered on day two included attracting skilled labor and retaining employees, with technical training needing to become a high priority for companies if they are to achieve and maintain a competitive level within the industry. The environment was also covered through Baumgarten’s product LCA study on the use of two different liners – PET and glassline –, before Germark’s Iban Cid covered smart products and used customer case studies to chronicle how the use of technology, such as augmented reality and RFID applications, can add value and increase the rate of units being sold.

The afternoon focused on wine label design and embellishment and included presentations on increasing sophistication in wine label decoration by Jos Kabouw of Grafisk Maskinfabrik and the changing role of converters in wine labeling by Jaime Dagnino at AnyLabel Systems and Colorama’s Carlos Scheuch. Hernán Braberman of Tridimage shared insights into the latest wine and spirit packaging design strategies, how millennials are changing the face of packaging design, and how brands can define themselves through effective design. The summit closed with a wine tasting workshop.

Running alongside the conference, show visitors were also able to source new suppliers and network with over 70 exhibiting companies. The table-top exhibition featured many leading suppliers including Antalis, Armor, Avery Dennison, Bobst, Dow Corning, Durst, Epson, Esko, Etirama, Flint Group, Gallus, HP, Mark Andy, Nilpeter, Oji Papeis, Omet, Ritrama, SPGPrints, Sun Chemical and UPM Raflatac.

Tasha Ventimiglia, Labelexpo Global Series Americas event director, commented: ‘As our first event in Chile, this year’s summit was very highly anticipated. We are very pleased to report that it has been our second biggest-ever summit to date with attendees coming from 28 countries including Argentinian, Brazilian and Peruvian converters.

‘The summit has been very constructive and given us an excellent chance to better understand the Chilean market with our speakers sharing their first class insight and expertise. We hope our attendees have taken away new ideas and tips to implement in their own plants and help move the industry even further forward here.’

Label Summit Latin America 2018 is to return to Guadalajara, Mexico next April.