MBO makes Labelexpo debut with rotary die system

The BSR 550 Basic is an all-in-one rotary die cutting system designed for the mainstream 20 × 29 inch cut sheet market. A key innovation in the system's design eliminates manual production steps, resulting in five minute make readies.

‘Current production trends require short runs, fast make-ready, and even variable data,’ said Lance Martin, director of sales for MBO America. ‘The BSR 550 Basic meets these needs head on at an entry level price.’

MBO America will show the BSR 550 Basic, built by the same engineers who designed the high-end BSR 550 servo rotary die cutter, in its Labelexpo exhibit located in hall F, stand 6165. It’s MBOs first time at Labelexpo.

The BSR 550 Basic's engineering and versatility allows printers to produce mailings, presentation folders, business cards, greeting cards, folding carton blanks, tags and labels, and many other products in a one-up or multi-up production setting.

‘The BSR 550 Basic name has star power in the market because it not only offers premium quality features, it does it all at a price point that allows entry into the efficient rotary die cutting market,’ Martin said.

The BSR platform's exclusive, integrated waste removal strips out the matrix and internal scrap inline with no touches — eliminating messy and time-consuming manual steps. The system uses dies that cut clean through the sheet, producing a perfect edge without nicks, and allowing waste to fall away instantly as the desired product advances downstream.

MBO America has been in business more than 30 years and has more than 10,000 US installations.MBO America develops a broad array of cutting edge, high-performance finishing solutions for conventional, digital, and hybrid print operations, and fulfills specialized needs upon request.