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The UK's Museum of Brands is to open a new display exploring the latest innovations in sustainable packaging.
Sustainability is a major packaging challenge for 21st century brands and consumers. People are becoming increasingly aware of the impact that certain materials and manufacturing methods are having on the environment.
The display, launching on February 22, has been arranged in partnership with ThePackHub. The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. The latest launches of sustainable packs from Waitrose, Marks & Spencer, Lush and Fairy will feature. Visitors will also be able to see examples of packaging technology by brands specializing in sustainable options such as Vegware, Sulpac and Elopak. Innovations include packs created from ocean waste and plant-based materials, edible packaging, upcycling and more.
Chris Griffin, Museum of Brands CEO, said: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This exhibit in partnership with ThePackHub allows us explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.’
The Museum of Brands tells the stories and histories of global brands by showcasing their packaging, advertising and communications. The museum features over 16,000 original items, including household and global brands, toys, sweets, fashions, posters and magazines, from Victorian times to the present day. ThePackHub is a packaging innovation consultancy specializing in the delivery of technical and innovative packaging options to brand owners, retailers and packaging suppliers.