Packaging Innovations London relocates to Olympia

Packaging Innovations London was launched in 2010 and easyFairs said it has seen ‘phenomenal growth’ since then. Luxury packaging was added to the floorplan in 2011, and has become a major focus in recent years.

Early last year, easyFairs announced it was to make major changes to its program, with its shows now to revolve around four core concepts: Packaging Innovations, Empack, Label&Print and Luxury Packaging.

easyFairs is set to celebrate its 10th anniversary on February 25-26, 2015 when it hosts its next Packaging Innovations event at Birmingham’s NEC in the UK.

For the sixth edition of Packaging Innovations in London, this will include a move to Olympia, which easyFairs said will allow for the show’s continued growth and provide an enhanced visitor experience. The event, scheduled for September 16-17, will occupy a bigger, more accessible venue, and have a ‘superior look and feel’.

Alison Church, UK packaging portfolio event director at easyFairs, said: ‘Packaging Innovations London launched in 2010 and has since doubled in size. The Business Design Centre served well for the exhibition in its early years, providing a beautiful space, but with the exhibition growing it is important to move on and find a new home more suited to both exhibitor and visitor needs.

’We spent several months considering what options were out there, speaking to both exhibitors and visitors alike to find out what changes they would like to see. One thing was very clear – in order to grow the event to accommodate the high demand for luxury packaging and the increased interest in leading suppliers having a presence at the show, we needed a bigger venue and one that allows extra development to what we offer within the show.

‘The Central and West Hall in Olympia comprise a new, beautiful modern venue. It provides extra floor place, as well as having the added benefit of being on one level allowing visitors to move freely throughout the hall. The new venue also allows the opportunity to provide an enhanced look and feel to the show and the visitor features, and also gives our exhibitors greater flexibility and options with stand build and sizes. We are very excited about this move and what it means for the continued expansion of our London shows.’