Now trading solely under its own name following the integration of Gerhardt’s die technology, RotoMetrics held its first European Open House in the UK. David Pittman, news editor of L&L's sister magazine PPW, reports
Precision rotary tooling specialist RotoMetrics hosted a European Open House event at its UK headquarters in late September, with 20 international suppliers and label industry customers from across Europe gathering to hear about opportunities beyond labels.
Attendees at the three-day event heard from a number of RotoMetrics’ own staff, as well as presentations from suppliers, and were given a guided tour of the manufacturing facilities at the Walsall plant.
Peter Emerson, the recently appointed European managing director for RotoMetrics, spoke of how the company is planning to offer a revised flexible die portfolio as the synergies and technologies brought into the company after the acquisition of Gerhardt come to the fore.
UK and Ireland sales director David Casey reiterated this on a factory tour, stating: ‘Such is the nature of sales that both companies had been telling customers that their products and processes were better than the other.
‘The fact is that both are good for different applications. Consolidating the two companies allows us to cherry pick and offer the best from both.’
Emerson says: ‘Henceforth, we will be trading solely as RotoMetrics as it has a bigger presence around the world and the name is better known in key markets.’
Chris Green, RotoMetrics’ business development director in Europe, gave the main presentation addressing the opportunities for label converters to go beyond labels, the theme of the event, and spoke of various industries that require die-cut products that could be produced using existing converting equipment.
This included the potential to extend into packaging converting, but also medical, industrial and other markets that do not require the application of ink to a surface.
The astronomical growth in mobile phones was one of the main markets he highlighted as needing die-cut components, with a global total of six billion devices and each requiring 34 components, equating to an opportunity for some 204 billion die-cut parts.
‘We are looking at markets where we can supply die cutting tools, and if they need those then it is a potential avenue of business for label printers.
‘The market needs to innovate and diversify, and find ways of adding value to products.’
The factory tour included following the production of both flexible and solid dies from smooth steel barrels to the finished product, with explanations of both the CNC and EDM processes used.
The labor-intensive hand finishing of EDM dies and the thorough testing of each and every die produced at the site were also covered.
A table-top exhibition inside the specially-erected tent that played host to the event featured companies ranging from press specialists Gallus and Mark Andy, also presenting the Comco brand, platemaker Dantex, business software developer Label Traxx, finishing company AB Graphic and material supplier Ritrama, through to the rebranded European Flexographic Industry Association (EFIA).
In closing the event, Neil Lilly, RotoMetrics’ former sales director, now in the role of customer service director, said the event had been a great success, adding that the company is planning to make it a bi-annual event.
‘We have had a good attendance over the three days, and are thankful for the support of the 20 global suppliers that exhibited.’
Pictured: Chris Green, business development director in Europe, RotoMetrics