Smart label collaboration targets counterfeits and track-trace

TruTag has developed what it claims is the world’s most advanced optical memory device. TruTag’s iOM devices are dust-sized particles that can be embedded into the fabric of a product. They are edible and covert, and can digitize a plethora of items for product intelligence and anti-counterfeit applications. 

Iris acting CEO Choong Choo Hock said the two parties would look at possible ways to work together to co-develop and offer a portfolio of smartcard and secure label products to customers in both the government and private sectors around the world.

‘As the pioneer of ePassport and multi-application eID technology, Iris has been in trusted ID for over 20 years, with clients in over 30 countries, including the U.S., Canada, Italy, Norway and India. TruTag, on the other hand, is a leading U.S. authentication company, and the only company in the world with covert and ingestible (edible) optical memory microtags that can be applied to both consumables (pharmaceuticals, food and beverage) and secure documents. We are looking to provide multiple layers of security to secure labels and documents, including, but not limited to biometric smartcards and mission-critical labels such as airline baggage labels,’ said Choong.

Said Dr Michael Bartholomeusz, CEO of TruTag Technologies: ‘we are delighted to team up with Iris Corporation as a pioneer and world leader in trusted Identification. The collaborative venture will look to providing secure documents and labels for various applications across different countries and industries, and we look forward to working together to provide leading-edge authentication and data intelligence solutions to our customers with high levels of security needs.’

Commented Dr Hank Wuh, founder and chairman of TruTag Technologies: ‘the combined strengths and product portfolio of both companies will enable us to target practically every aspect of product authentication, including enhancing the safety and traceability of food and medicine, which is an issue of global importance.’

This collaboration with TruTag comes just days after Iris announced a partnership with Norway’s Zwipe, a company that offers biometric contactless payment cards and fingerprint authentication technology.