Stora Enso details changes in consumer shopping behaviors in new Viewpoint report

The material manfactrer’s Viewpoint report, entitled Retail Packaging: 2016 and beyond and the third edition in the report series, covers the retail industry’s rapid changes and how this affects the future demands of packaging, with five key themes influencing future grocery retail packaging outlined: the success of discount retailers, increased private-label penetration, intelligent packaging, the shift of retail to online channels and a greater focus on sustainability.

The report includes case studies with findings showing how retailers can reduce costs between 50 to 70 percent by using smart packaging. The report also covers the key levers on how to stand out in a market with a predicted increase of private-label goods penetration reaching 50 percent within 10 years.

Download the Retail Packaging 2016 and beyond Viewpoint report here (English) or access it in Finnish, Swedish, Polish and Russian here.

Hannu Alalauri, packaging solutions senior vice-president at Stora Enso, said: ‘When 70 percent of consumers’ grocery retail purchase decisions are made at the point of sales, and the retail market is in strong competition, we know that packaging plays a significant role contributing to increased sales and reduced cost throughout the value chain. ’

Alalauri is to speak at the World Retail Congress in Paris on September 30, and added: ‘The retailers that can best understand and execute on the full potential of packaging solutions will be best placed to win in the marketplace of today and tomorrow. ’

Other Stora Enso retail reports published to date include Food Packaging and Consumer Electronics Packaging.