Tetra Pak has now delivered more than half a billion packs of Tetra Rex Bio-based, claimed to be the world’s first beverage carton to be manufactured entirely from renewable materials.
The landmark was announced at the Museum of Brands, in London, where the package is featured in a new sustainability display, opening to the public today.
Tetra Rex Bio-based, which was launched in October 2014, is manufactured solely from Forest Stewardship Council (FSC) certified and controlled sources paperboard, together with plastics derived from sugar cane, all traceable to their origins.
Christina Chester, product director at Tetra Pak, said: ‘We are delighted to see the growing popularity of Tetra Rex Bio-based among customers. Packages made entirely from renewable materials are not only good for the planet, but also good for brands that seek to differentiate themselves with stronger environmental messages. With everything traceable to its plant origin, consumers are assured that the package they hold in their hands is derived entirely from plants.’
Chris Griffin, CEO, Museum of Brands, said: ‘It is good to hear about the significant progress Tetra Pak is making in terms of delivering fully-renewable packages. They are offering brands more sustainable packaging at a time when environment is top-of-mind among consumers, and people want to make more environmentally sound choices.’
The Sustainable Packaging display opens today at the London Museum of Brands, and will be showing a selection of initiatives that help reduce the burden of packaging on the environment.