Xeikon launches program to promote digital label printing

The “See the Proof” campaign has been launched to offer answers to any questions about the quality of digitally printed labels, Xeikon said.

From June 15 to September 15, label converters around the world can upload their own digital label to www.seetheproof.com. The labels will be printed on five different materials: paper label, structured wine label material, metallized labels, transparent and white PE.

All will be printed with the new ICE toner, which Xeikon launched recently and will be demonstrated at Labelexpo Europe 2013.

Finished labels can be picked up during Labelexpo Europe 2013 from Xeikon’s booth. Any labels that aren’t picked up at Labelexpo will be delivered to the owners after the show.

‘We’ve launched “See the Proof” specifically to help label converters overcome any last doubts they may have about the quality of digital label printing,’ said Filip Weymans, Xeikon’s director of business development for labels and packaging.

‘The message we’re sending to label converters is, “try it for yourselves, without any commitment or risk”. We are confident they will love the results. It may be the last proof needed to erase any false myths and to convince them of the need for an investment that will grow their business.’