Screen to showcase Color-Logic system at Loupe

Screen Americas will demonstrate digital label embellishment in partnership with Color-Logic at Loupe Americas 2026 in Chicago at booth 3535, running Color-Logic's metallic color system live on the Screen Truepress Label 350UV SAI S press.

The demonstration will produce labels using white plus CMYK inks on Mactac 50322-P5 2M TC Rainbow Metallized BOPP, showcasing 924 metallic colors and decorative effects achievable in a single pass. Color-Logic has created two new label files incorporating multiple SKUs for the show, demonstrating the range of metallic colors and embellishment effects available to converters and brands on the Truepress platform.

Loupe Americas will also mark the first show demonstration of Visualis3R, a Color-Logic software tool that enables users to visualize print embellishments accurately on a monitor before production, reducing physical proof waste, accelerating design reviews and helping converters present realistic embellishment concepts to brand customers before going to press.

As Screen will run CMYKOB+W at the show, Color-Logic will also demonstrate Touch7 Photo ECG, which enables users to incorporate Screen's extended-gamut orange and blue inks into images with a single mouse click.

'By combining Screen's digital label press technology with Color-Logic metallic, embellishment, visualization, and extended-color-gamut solutions, converters can see an integrated workflow designed to deliver compelling labels while reducing proofing waste and production complexity,' said Mark Geeves, director of marketing and sales at Color-Logic.